SolarSite — Installer Marketing & Assessment Funnel
The Problem
Most solar installers in the Gulf region compete on price in a market where the real differentiator is trust. Homeowners and commercial property owners considering solar have the same three questions: will it work for my property, what will it cost, and can I trust this company to install it properly? The typical solar company website answers none of these well. It's a brochure with stock photos and a contact form that goes to a generic inbox.
The result is a pipeline full of unqualified leads (people browsing casually) and not enough serious assessment requests from property owners who are actually ready to move. Sales teams spend their days qualifying leads that should have been qualified by the site itself.
What We Built
A full marketing site and structured assessment funnel for a Dubai-based solar installer, designed to convert serious property owners into booked site visits while filtering out casual browsers before they hit the sales team.
The site includes:
- •A clear value proposition built around the installer's actual credentials (decade of experience, 5,000+ installations) positioned as trust signals, not just marketing claims
- •A structured assessment funnel. Not a generic contact form, but a guided flow that qualifies the lead (property type, location, energy usage, timeline) before they reach a human
- •A direct booking CTA. "Book site visit" as the primary action, not "Contact us" which creates ambiguity about what happens next
- •Local credibility markers: UAE phone number, Dubai-specific positioning, content written for the Gulf market rather than adapted from a generic solar template
How It Works
The site replaces the typical brochure-and-contact-form approach with a conversion-focused funnel. Visitors self-qualify through the assessment flow, providing property details and energy usage data before reaching the sales team. By the time a lead hits the inbox, the team already knows what kind of property it is, what the owner's goals are, and whether it's worth a site visit.
See It in Action
The full live site for The Grid UAE — hero section, trust signals, assessment funnel entry point, and the complete booking flow.